Overview
Negative keywords help advertisers on Pinterest exclude irrelevant search terms to improve ad targeting and reduce wasted spend. This article outlines the process of adding and managing negative keywords within Pinterest Ads Manager.
Issue Description
Ads may appear to users who are unlikely to convert because irrelevant keywords are not excluded, leading to inefficient ad spend and lower campaign performance. Using negative keywords refines audience reach.
Symptoms
Ad campaigns receive clicks from irrelevant searches, resulting in low engagement, poor conversion rates, and inefficient budget usage. Ads may also display alongside undesired content.
Root Cause
This issue typically arises when negative keywords are not set or not updated, allowing ads to show for search terms outside the intended audience. Lack of keyword match type strategy can amplify this problem.
Resolution Steps
- Log in to Pinterest Business Account and access the Ads Manager.
- Select the campaign to manage, then navigate to the "Keywords" tab.
- Click "Create Negative Keywords" and enter relevant terms to exclude, separating multiple keywords by commas.
- To edit existing negatives, select and archive outdated keywords, then add new ones as needed.
- For bulk changes, use the "Bulk Editor" to download a template, add keywords with match types, and upload to apply changes across campaigns.
- Review and click "Publish" to save all changes.
Workaround
While managing negative keywords, closely monitor search term reports and manually pause underperforming keywords or campaigns to limit wasted spend. This serves as a temporary measure before full keyword optimization.
Best Practices
Regularly review and update your negative keyword lists, utilize both phrase and exact match types, monitor search terms frequently, and leverage analytics to ensure relevance and maximize ROI. See detailed strategies at FlyRank’s guide.
Related Resources
For more on managing Pinterest ads and enhancing targeting, consult the step-by-step guide on adding negative keywords, and explore FlyRank’s AI-powered tools for content optimization.
Feedback
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